WHY BUY BFGOODRICH? Michelinman Driving When you choose a tire, you’re choosing how much fun you can have in the driver’s seat. And if you can appreciate higher performance, BFGoodrich® brand is the tire for you. Decades of motorsports success have helped us develop tires to give you the grip and control that your spirited driving demands — either on-road or off. Because the more control you have, the more fun you’ll have too. FOR ENTHUSIASTS, BY ENTHUSIASTS Driving enthusiasts aren’t the only ones who enjoy their vehicles. Everyone who lives life with a sense of adventure needs a way to get out into the world and enjoy it. Wherever your interests lead you, BFGoodrich tires believes you can have fun along the way. Our tires are designed and built by enthusiasts — people who go to track days or off-roading on the weekends. We work to continually improve tire performance because we want the same thing from a tire that you do. More control, more grip and more smiles behind the wheel. The love of driving is the long-standing spirit of BFGoodrich tires. We invite you to see for yourself by talking to one of our dealers who can help explain what makes our tires perform better, and find the ideal fitment for you. When you ride on BFGoodrich tires you experience what your car is really capable of doing.