After four years, Dick Cepek, Inc. became an international retailer selling products to South Africa, New Zealand, Italy and the Middle East. Two years later he started a wholesale division to distribute products to other international retailers – a huge and immediate success. Shortly after launching the wholesale division, he opened the doors to the second retail location in El Cajon, Calif. The rest, as they say, is history. He opened multiple stores in the Southwest region of the U.S. and in 1988 opened a retail store in Japan. Product Innovations Dick Cepek continued to develop his own branded tires with the emphasis on performance and quality. He was an innovator. His first branded tire was the Gumbo Mudder. He also developed an aramid wrapped tire design in the early 1980’s called the Dick Cepek Radial X-C – developed for increased sidewall protection. He also led the industry in the development of auxiliary off-road lighting including spot and fog lights. Dick Cepek Today The Dick Cepek brand authentically represents this same spirit with the high-quality, reliable tire and wheel products we make. We are dedicated to providing the best products available for truck, Jeep, SUV and 4×4 owners who enjoy the great outdoors and a lifetime of adventure. Dick Cepek Tires & Wheels offers a full line of tires, wheels, accessories and apparel. Our products are made to last and carry generous warranties. We also recently announced a generous consumer reward program. Explore our site, or download our catalog.