In 2017, DieHard celebrated its 50th year as a trusted battery brand. Among other festivities, the brand's golden anniversary saw DieHard products reach new frontiers while still delivering the ultimate performance and dependable power customers have relied on since 1967. In fifty “Power Full” years, DieHard has sold enough batteries to reach all the way around the world one and a half times. Also in 2017, the first DieHard Auto Center opened its doors in San Antonio, Texas. Now DieHard customers can meet all their automotive needs in one convenient place. Consumers in an independent Battery Brand Tracker Survey consistently rated DieHard as ""most trusted,"" ""dependable"" and ""performs in extreme conditions"" by overwhelming margins. In 2016, DieHard brand launched the ""From The Start"" campaign to revitalize the brand and reconnect with its core customers. It began with a nationwide search for the most enthusiastic fans of all stripes. Drawing in fun fanatics from the worlds of sports, travel, DIY and other hobbies, the campaign truly showed that there's a ""die hard"" in every one of us. Check out all the amazing stories at diehardfans.vote.