M/T BRAND VALUES Since 1963, Mickey Thompson Tires has always been an Enthusiast Brand. Mickey Thompson built his products to WIN—he built them from necessity. We hold fast to Mickey’s values, his unceasing drive for faster—better. M/T CORE VALUES The core values are the guiding principles that dictate behavior and action at Mickey Thompson. We were born on the track and have never left We take Mickey’s legacy SERIOUSLY & we continue to build record breaking products We value the loyalty of enthusiasts who continue to WIN and experience our products We are committed to building the BEST products for Street, Strip & Off-Road We never stop, we’re never satisfied, we always “STAND ON THE GAS” M/T CORE ESSENCE The central characteristic activity at Mickey Thompson—designing & building innovative performance products for automotive enthusiasts.