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About Minerva

Minerva is a Belgian private label founded in 1992. Originally distributed by the German group Continental, Minerva tires are now produced in Europe and Asia. Quality and consistency are the values of the brand. The wide range of products and sizes offered perfectly meet the needs of the Canadian market while remaining competitive. With more than 1.5 million tires sold per year, Minerva is a leading private label worldwide and is sold in more than 70 countries on all countinents. Once the goddess of automobiles, the brand and logo were synonymous for luxury, performance and comfort. Today the Minerva brand is one of the most renowned quality and affordable tires produced in the world.v