Founded in 1966, Eldorado Tire was established as a member-owned private brand tire company. More than fifty years later, the Eldorado brand has grown to become a leader in the replacement tire market and a key supplier to independent tire dealers throughout North America. The company’s guiding principles of Performance, Engineering, Quality and Value continue to drive Eldorado Tire to remain a cornerstone of reliability and quality for our customers. In addition to Eldorado passenger and SUV/LT tires, our dealers have access to a comprehensive range of high-quality Commercial, Agricultural and Specialty tires, as well as supplemental products such as steel wheels, wheel weights, valve stems and tire equipment. We support all of our programs with informative point-of-sale material, attractive signage and superior customer service. At Eldorado, our goal is to be your complete line supplier, with the products and programs you need and the service and support you deserve. Eldorado: Discover the Legend in Tires®. Why Dealers Choose Eldorado At Eldorado, we always strive to deliver the high-quality products and programs you need, and the top-notch service and support you deserve. That's why our growing dealer community continues to choose Eldorado as their complete line supplier. Become a dealer today! Quality & Value Today's drivers need tires that confidently take them on long-distance highway trips, up and over off-road adventures, and through rugged job sites. Eldorado tires exceed performance demands, mile after mile. But the best part? Our quality tires come without the heavy price tag.