2018 Detroit NAIAS Show Focuses on Technology
Detroit, home of the granddaddy of all auto shows, the North American International Auto Show (NAIAS) put on another spectacular show in January 2018. Detroit is more than a collection of new models and concept cars, although that’s worth the price of admission by itself, it features the entire automotive ecosystem. Mobility is rapidly changing so it is only appropriate that one of the most prestigious international shows include a range of exhibitions and speaking engagements addressing the evolving transportation industry.
The 2018 event featured not only over 40 debuts and $10 million in luxury vehicles. It delved into autonomous technology, connectivity security, employment, national strategy, and the growth of alternative fuels and powertrains.
AUTOMOBILI-D Where Technologies Meet
Sponsored by the Michigan Economic Development Corporation, AUTOMOBILI-D is one of the most effective forums for technology suppliers, thought leaders, and educators to meet and share perspectives. This year over 180 brands including car manufacturers, suppliers, tech startups, universities, and relevant government agencies participated in the event.
Transportation Secretary, Elaine Chao delivered a keynote address to all the AUTOMOBILI-D attendees. Secretary Chao focused on autonomous technologies and the way they will change the way we travel and meet each other. Secretary Chao discussed her vision for safe, integrated, travel and the working relationships required between government and public entities.
With over 150,000 square feet of exhibit and meeting space and the participation of some of the greatest minds in mobility, AUTOMOBILI-D represents a real force in the future of the auto industry. No other auto show has gathered this many mobility professionals from around the globe under one roof.
The Gallery – Luxury, Charity, and Rockin’ Out
Like your ride on the upscale side? Do names like Aston Martin, Bentley, Ferrari, Lamborghini, Porsche and Rolls Royce rock your boat? Then you should have attended the Gallery event at the 2018 NAIAS. The Gallery is the official kickoff for the show and is a highlight on the Detroit social calendar. A party set in luxury, the gallery generates funds for charity through ticket sales and a silent auction of really expensive stuff. Set in the beautiful Atrium of the Cobo Center overlooking the international waterway, the Gallery is a $10 million-dollar exhibit of some of the most luxurious automobiles on the planet.
Rolls Royce chose the Gallery event to debut its new 2018 half-million-dollar Phantom. Reading about the ultra-luxury vehicles is fun, but nothing compares with getting up close and personal. If you’re willing to drop $250 for a ticket, this was your place to be. Dream cars, a rock band, and adult beverages made this event a truly memorable evening.
Cars, Trucks, and Things that Go Varoom
Technology and industry networking is what draws the mobility professionals to NAIAS, but for the public, it’s the 750 shiny, new, cars, trucks, SUVs, exotics and concepts that are on exhibit. What’s a car show without cars? Everybody was there, including some Chinese manufacturers you probably never heard of. Square footage wise, it was a toss-up between Toyota, Ford, and FCA.
It would be impossible to review all the displays. Let’s just say it was impressive. But there were a couple of standouts that we have listed below:
