2019 Detroit Auto Show – Your Last Chance to Slip on the Ice
The granddaddy of American auto shows, the North American International Auto Show, more commonly known as the Detroit Auto Show, holds its last winter event in January 2019. After years of debating, the Detroit Auto Dealers Association who put on the show, have agreed that Detroit does not really qualify as a Winter Wonderland and is moving the 2020 show to June.
Several factors influenced the decision, but the overriding reason for the change in calendar is simply to drive more people to the show. More people means more revenue for the event, and just as importantly for the folks in Detroit, more out of area dollars being spent on the local economy. Warm weather also allows for outdoor displays and on road demonstrations, features that are common in other automotive events.
And then there’s the growing trend of prestigious European brands like Audi, BMW and Mercedes-Benz taking a pass on the winter show. While the official line is they are reevaluating their participation in all shows, the fact that the January show typically means paying overtime for Thanksgiving, Christmas, and New Year’s for setup crews and an extended setup time thanks to a holiday event schedule at the venue.
So 2019 is the last cold hurrah for Detroit…but it will still be a hot, hot, show!