Get Serious About Customizing Your Jeep Wrangler Now!

Jeep Wrangler with Westin Automotive's Triple Tube Rock Rail Steps
Thinking of customizing your Jeep Wrangler or Wrangler Unlimited?
SEP 30, 2020

Without question the Jeep Wrangler is one of the most frequently modified off-road vehicles ever manufactured. Why? Well, it’s not because the base ride needs improvement. It’s because Jeep Wrangler owners have so many affinities for different off-road adventures. 

There are rock crawlers, hill climbers, crazy Baja Bomber race fanatics, adult beverage swigging mudders, and a host of free spirits that simply want to go where nobody else can. 

The Wrangler is overwhelmingly popular among a huge off-road enthusiast market that has diverse “hot button” activities they use their Jeep for. Because Wrangler doesn’t come in a Swiss Army knife trim, aftermarket manufacturers have created Wrangler specific accessories ranging from major mechanical modifications to goofy graphics to satisfy every possible need a Wrangler owner might have to customize their ride.

With hundreds of aftermarket companies offering thousands of different accessories, it’s helpful to know which brands have the most experience and best reputations providing Wrangler customization components so let’s take a look at a few.

Customize your Jeep Wrangler with Proven Brands

To be clear, if you have average skills and a modest tool kit, you can do a lot of Wrangler customization yourself. That’s what makes these accessories so attractive. Other modifications are likely going to need a pro with a garage.


In 1956, a small machine shop owned by Basil Smith (Smitty) an early off-road enthusiast, focused on accessories designed for trucks and Jeeps. When his son Tom entered the business, it took a more aggressive and innovative tack investing in engineering talent, high-tech production facilities, and carefully tracking trends in the off-road lifestyle. The net result, Smittybilt now offers over 2000 products specifically designed for Jeep Wranglers armor, bumpers, winches, light-bars, seats and seat covers, tube doors, and so much more. Here’s a quick example:

Smittybilt 2843 SRC HD Pivot Rear Tire Carrier for 07-18 Jeep Wrangler JK

Oversize Tire Carrier

If you have monster tires on your Wrangler you are going to need someplace to carry the spare. The Smittybilt tire carrier is easy to install and will securely store your 35 inch (or bigger) tire.


Smittybilt 76931 Front Aluminum Grab Handles for 07-18 Jeep Wrangler JK

JK Aluminum Grab Handles

If you have installed a lift kit, these easy to install handles give you and your passenger assistance getting in and out.

Smittybilt XRC Gen2 Front Bumper (

XRC Gen 2 Bumpers

Aggressive stubby design steel bumper is ideal for extreme approach angles.

Westin Automotive

For over 40 years, San Dimas, CA based Westin Automotive (parent company of Superwinch) has been developing, manufacturing and offering a range of accessories for drivers with active lifestyles. Westin has a large collection of accessories designed specifically for Wrangler including, skid plates, rock rails, nerf bars, light kits and more. 

Superwinch Tiger Shark 9500 (Photo Credits)

Superwinch Tiger Shark Series

The most popular stainless steel winch in America made for the Jeep Wrangler. Plenty of torque, steel cable, waterproof. And rated at 9500 to 17000 pounds pull power.

Jeep LED Rock Light Kit

LED Rock Light Kit

If you are crazy enough to go rock climbing at night, then you are going to need Westin’s LED light kit mounted an angle so you can see the monster in front of you. Four lights, water and dust resistant rated at 3W.

Jeep Wrangler Triple Tube Rock Rail Steps

Triple Tube Rock Rail Steps

Protect your Wrangler’s rocker panels and give yourself a leg up getting in and out with Westin high strength rock rails and steps. They mount directly to the frame with no drilling required.

Fuel Off-Road Wheels

Since 2009 Fuel Off-Road Wheels has been grabbing the attention of off-road enthusiasts thanks to their eye-grabbing designs, fitments, and technological advancements. Built specifically for off-road trucks and SUVs, Fuel Off-Road Wheels offer Wrangler owners like you an opportunity to truly customize the look of your ride regardless of the tire size you run. When strength, performance and appearance count, you can count of the pros from Fuel Off-Road Wheels.

Nitro with a Matte Bronze finish

1-Piece Wheels

When you want the best of both worlds, trail and daily drive, Fuel Off-Road Wheels offers a string of high strength, single piece, aluminum alloy wheels in a host of amazing designs. Whether you are shredding dunes in the desert or pulling into the company parking lot, these wheels are going to not only perform, but grab attention as well. Available in 20” to 30” diameters with a variety of fitments.

Crush Black & Machined with Dark Tint finish


If you really want to show off your Wrangler and style and value is important, you can’t go wrong with Fuel Off-Road cast 2-piece wheels. The modular construction allows for customizing the finish on the center and outer lip which can transform your Jeep Wrangler from a trail rat into the coolest ride on the block.

So, there’s a few brands to get you started on customizing your Jeep Wrangler. There are a bunch more and we carry them all at Visit the site and explore all the possibilities. You’ll be glad you did!