These vehicles are incredibly popular, with 25-year-old import trucks selling for more than the original retail price. The Defender was produced in the UK until 2016 when European emission regulations finally killed it off. Over the years, the core of the vehicle changed very little, with only 2 notable styling changes, a hump added to the hood and the firewall ventilation flaps were removed.
Land Rover announced that they planned to redesign the Defender, creating a rugged utility vehicle that would be brought back to the American market. The company’s chief designer has spoken a lot about the new model and how it would be a radical departure from the original vehicle. Jaguar Land Rover is looking to sell up to 80,000 models per year. The previous model was almost completely hand assembled and sales figures barely ever passed 20,000 units annually.