Founded in 1966, Eldorado Tire was established as a member-owned private brand tire company. More than fifty years later, the Eldorado brand has grown to become a leader in the replacement tire market and a key supplier to independent tire dealers throughout North America. The company’s guiding principles of Performance, Engineering, Quality and Value continue to drive Eldorado Tire to remain a cornerstone of reliability and quality for our customers. Today's drivers need tires that confidently take them on long-distance highway trips, up and over off-road adventures, and through rugged job sites. Eldorado tires exceed performance demands, mile after mile. But the best part? Our quality tires come without the heavy price tag.